Report design that drives change.

Strategy is what separates a report design that looks good from a report design that works, and has the impact intended.

Before designing, we need to be clear on :‍‍

Who we are communicating with and how will this shape design decisions
What we want to achieve with the report, and what action, if any, we want readers to take
The visual identity framework we are working within — and if it need to evolve for this report

When creative choices are made after getting this strategic base, the result is industry-leading report designs that are built for functionality and impact.

Look at what's been achieved with previous clients:

Keartland & Co - Impact Report Design

Keartland & Co now has four professionally designed reports it's proud to put in front of clients and partners; each one positioning the consultancy as a credible, considered voice in the impact space.

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Mayor of London’s Violence Reduction Unit - Interactive Guides Design

These Strategic Guides for education leaders were designed to support London's Inclusion Charter. The charter has now been adopted by 30 councils across the capital, with nearly every London borough now signed up to the Charter's commitment to tackling suspensions, exclusions, and absenteeism.

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Hi Digital, a Vodafone Foundation Brand - Research Report Design

The Hi Digital report is now being used to inform the future direction of the programme across six European markets — shaping how the Foundation designs learning experiences, targets support, and makes the case to institutional partners for continued investment in digital inclusion.

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Every stage of the process is mapped out and managed.

Each report design project follows my same strategic process:

DISCOVERY
& RESEARCH

Understanding your brand and the context surrounding the report. Researching further into your different audiences and the relevant cultural or contextual factors.

CREATIVE DIRCTION

Creating a strategy for the design of the report, and designing two double page design samples.

DESIGN ROLL OUT

Designing the full report following the strategy and chosen style. Including data visualisation, diagram and infographic design, bespoke illustration and photography treatment.

OFF BOARDING

Delivering your final report as an interactive digital PDF; accessibility checked with an Adobe Accessibility Report certificate.

Working with Metari Design feels different.

Across every project, a few things come up again and again in client feedback:

COMMUNICATION

"Tara's straightforward approach and her ability to grasp exactly what we need makes working with her so easy. Her communication ensures that we are both aligned all the way through the process which means that her designs rarely ever need amendments."
Jamie Armstrong, Partner @ Involv Group LLP

INTUITION

"I am still blown away by how effectively Tara takes feedback on board and turn my 'not quite sure what I want' comments into something that is just brilliant and beyond something I could have imagined myself."
Hannah Keartland, Founder & CEO @ Keartland & Co

RELIABILITY

"She consistently delivers to deadline and remains flexible and responsive, even when accommodating last-minute requests."
Hannah Thomas, Digital Communications Officer @ Mayor of London's Violence Reduction Unit

RIGOUR

"She pays attention, truly thinks about things and challenges things when they don't feel right."
Debra Sobel, Founder & CEO @ The Purpose Hub

SECTOR ALIGNMENT

"Tara's values for people and the planet are reflected throughout her work which was something I greatly appreciated."
Megan Thudium, Founder & Campaign Lead @ Content For Good & Co

For organisations whose work needs to be seen, understood, and acted on.

Report design that drives change.

Look at what's been achieved with previous clients:

Every stage of the process is mapped out and managed.

Working with Metari Design feels different.

Do you have a report you need design support on? I'd love to hear from you!