Across an 8 week period we'll craft a new visual identity and comprehensive suite of visual assets for your organisation.
In order to work with me on a new visual identity design, you should have a good understanding of your brand foundations. These are the core values, purpose and overall mission that your brand is built upon. You'll also want to be clear on who your target audiences are, and what differentiates you from similar organisations.
Here's the process we will go through to design your visual identity:
For me to fully understand your brand, we'll discuss your brand foundations (your vision, mission, and values etc.), the struggles you're having with your visuals, your objectives for the visual identity design, and any initial design ideas or requirements.
To ensure your final visuals communicate the right message to the right people, I can then conduct a design survey for your target audience/stakeholders. This will be done alongside industry research, to assess the predominate design style of similar organisations. I'll then devise a strategy of how we will meet the key objectives of the project, and put together two distinct mood boards that we could use to inspire the design.
I'll then put together an initial concept for your visual identity that will explore colours, fonts, graphic elements, and the overall feeling for your brand.
Once hearing your feedback, I will continue the design process, designing a full suite of logos, icons, and graphic elements.
Once the visual identity design has been finalised, I'll start applying the new design to your brand collateral, creating templates, and putting together your brand guidelines document.
Do you offer logo only design ?
Yes, feel free to get in touch about your unique situation and we can discuss how I could support you on a logo re-design.
Is it ok if we only want a refresh of the visuals we currently have?
Yes, I can also help you out with a visual brand refresh, just get in touch and we can see what we can do.
How do payments work?
Usually I take 70% of the project price upfront, and 30% at the end of the project - via bank transfer, in either GBP or EUR.
What if I don't like the designs?
The design process contains a lot of information gathering, strategy, and feedback from you. This is so I can create designs that perform well for your brand. There are 3 rounds of revisions to the visual identity and designed assets included so you can voice your feedback and request amendments. If you still aren't happy, I will re-quote to make more changes.
Do you offer website design services?
No, I don't offer website design through Metari Design. However I can put you in touch with my trusted web design partner who will use the visual identity and brand guidelines we create to produce an on-brand and strategic website for you.
How will we communicate throughout the project?
We will have online meetings throughout the project. The rest will be communicated via video and pdf presentations. I am available to contact via email from Monday to Friday.
What file types will I receive?
I provide logo files in .png, .svg, .pdf, and an .ai source file. Your social media post and slide deck templates will be provided as Canva files, or PowerPoint/Google Slides on request. You can always request different file types and I will be more than happy to provide these too.
How much time will we need to invest?
Visual identity design will require about 4 hours of your time across an 8 week period.
I partnered with Tara to work on a rebrand for my content consultancy. Her dedication to the rebranding process—taking the time to survey my community, discuss messaging, and finalize the final product— was greatly appreciated and stood out for its professionalism, organization, and creativity. Her values for people and the planet reflected throughout her work and was something else that I greatly appreciated.
From when I first started working with Tara, I appreciated her professionalism. She is clear on the process we’d follow and how we’d work together – I know I am in safe hands! Tara is amazing at responding to feedback and incorporating it into the designs, whilst also challenging me if she doesn't agree with what I say. At times she gives me a couple of options for a page design so I can see which I prefer – I like that. Her turnaround times are quick and I’m thrilled with the final impact reports and have been proud to share them. Tara has brought my content to life and showcased it in a way I could never have done myself.
Working with Tara has been an absolute delight. She is professional, punctual and exceptionally talented. She fully understood our brief and was able to elevate it with her own artistic flair. Tara is an excellent communicator and fully understood our needs - I highly recommend working with her.
Working with Tara is an absolute pleasure. Her straightforward approach makes thinking with her very easy. This combined with her ability to grasp exactly what we need and then turn that into stunning images and graphics. Her communication ensures that we are both aligned all the way through the creative process which means that by the time her work is complete there is never really a need for amendments. This is why we will now always turn to her first for any of our design needs.
It’s been a pleasure to work with Tara. She’s made the process of bringing my brand identity to life so easy. I was sometimes a little muddled with my own ideas but her in-depth onboarding questionnaire and discussion helped guide my thoughts. I felt Tara really grasped what my business was about from the start. I am thrilled with the outcome and feel my new logo and brand colours truly reflect me and my business. She provided a truly comprehensive package and I can’t wait to start using everything she created.
Tara was excellent. She took on board everything that was said and she nailed the new logo in her first draft. She was extremely quick and very amenable to tweaks and changes we needed to put in place. I was very impressed with the branding guidelines document - it's so much easier to have something of that quality to send out to third parties. Since the launch of our new brand & website we have seen an 8x increase in new members, and a 21x increase in full members! These numbers speak for themselves...
Tara gave Corkademy a face and visual direction that I am very proud of. I am very happy with the outcome but also with the journey. It was an absolute pleasure working with Tara, she is patient, professional, disciplined in her work and in total control of the process. She understood the brand very well and gave it a strong visual direction. She was flexible and not afraid to implement changes.
It’s been an incredibly smooth and positive process working with Tara on the graphic design of some fresh social assets for my brand. I found her incredibly clear, helpful and communicative. She listened carefully to my brief and delivered exactly what I needed. I’m so pleased with the final outcome. I would definitely recommend working with Tara!
The work Tara has produced for the Social Media and Marketing Team at Cherubs Nurseries has been great, we have really enjoyed working with her. Nothing is ever too much trouble, she responds very quickly to emails and feedback, and she always makes sure the outcome we desire is reached. We are happy with the graphics we’ve received, and it’s allowed us to take a step closer to a refreshed and more consistent brand. We will certainly be coming back for more projects soon. Thank you!
I'd definitely recommend Tara. We reached out to her with a tight deadline and she was happy to accommodate and delivered with excellent communication skills before, during and after the project. I was most impressed with questions she asked ahead of the work, taking the time to get to know and understand our business to make sure the design was in line with our brand and values.
