London’s VRU (Mayor of London) bring people across London together to better understand why violence happens and to take action to prevent it now, and in the long-term. They reached out to us as their previous visuals were quite dry and corporate, and failed to fully resonate with the communities they serve, or communicate their dynamic work to their stakeholders.
We started by performing a brand refresh on their current visuals. We created a new bespoke colour palette, font system and set of visual elements that were bold, energetic, and stayed true to their mission.
This refreshed visual identity allowed us to design roll up banners, a powerpoint template, social media templates and banners.
We then provided the VRU with a set of professional brand guidelines that they could use internally as well as pass on to their stakeholders.
With their new visual identity, we designed a set of strategic guides for education leaders, which included an interactive menu to facilitate navigation throughout the document.
Following on from this we then designed their 'Girls and Young Women Prevention Plan' complete with custom illustrations. This project also included creating a new twist on their overall visual identity, specifically for the Girls and Young Women unit.
London’s VRU go to use their new visual identity to be a champion and a voice for young people and communities across London. Their increased brand authority has enabled them to work with councils, the NHS, public health, education, charities, communities and the police. Their strategic guides for education leaders are enabling the transformation of education in London to be more inclusive, effective, and child focussed.
“Tara has been an absolute pleasure to work with. I initially commissioned her for a brand refresh project, and the quality of her work led our team to engage with her for several subsequent projects. She consistently delivers to deadline and remains flexible and responsive, even when accommodating last-minute requests. What has particularly impressed me is the care she takes to truly understand the underlying problem behind each design brief. She then translates that understanding into thoughtful, effective solutions that not only address the brief but also bring a fresh and considered perspective. This approach speaks volumes about her can-do attitude and strong problem-solving work ethic.I would highly recommend Tara and am confident she would be a valuable asset to your team."