I work from my home on the France-Switzerland border, with clients spread across the UK, EU, and further afield. My perspective is international - I've lived in three countries, and have family across three continents.
I began my career in global sustainable development before I transitioned to design, and my experience in that sector heavily shaped my outlook on design today — where I work with a strategic, culturally-informed approach.
Outside of design, I'm an international-level athlete in powerlifting. So when I'm not designing, I'm training to get physically, and mentally, stronger!
Your work is impact-led and has a strong mission. You're likely to have multiple different stakeholders, several target audiences, and be working in sensitive contexts where clarity of communication is critical.
That's why at Metari Design, I adopt a research-led, strategic approach to design; so that your resulting visuals resonate and are understood by those that matter.
For previous projects, pre-design strategy and research work has included:
• Cultural research into countries/communities worked in and their different trust signals
• A visual language survey of the community being served
• In-depth brand discovery sessions
• A visual landscape analysis of partner and peer organisations
• Stakeholder consultation before and during the design process
The result is industry-leading creative work, with designs built for resonance,
functionality, and impact.
Her straightforward approach and her ability to grasp exactly what we need makes working with her so easy. Her communication ensures that we are both aligned all the way through the process which means that her designs rarely ever need amendments. She brings a calm, structured approach and is very good at working with evolving content. Organised, collaborative, and dependable — I would confidently recommend her."
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