This package is for organisations wanting to professionalise their visual appearance and scale up their impact.
Across a 4 week period we'll craft a new suite of logos, colours, and typography set. This will improve your organisation's visual appearance, and help you to come across as more credible and trustworthy to your stakeholders. You'll also be able to stand out from similar organisations in your space, becoming recognisable and memorable, and appealing to your specific target audiences.
All of this will help to make your marketing and fund raising efforts more successful, enabling you to connect with more people and make a greater difference.
We'll have a brand discovery call where I'll get to know more about your organisation's mission, values and target audience. We'll set some objectives for the project, and I'll then conduct some industry research, to assess the predominate design style of similar organisations.
Based off this initial research I'll put together two distinct visual mood boards. The two different options will explore different stylistic routes we could take to inspire the logo suite design. These options will be presented to you and a selection of your stakeholders to see which resonates more strongly.
In Phase 3 I'll start designing the logo suite. It will be an iterative process based on your feedback. We'll start with the logos, and then move onto the full colour palette and typography. We'll be sure to involve some of your stakeholders in the feedback process.
Once the logo suite has been finalised, I'll put together your brand guidelines document, that will outline how to use your new visual identity, to help you remain consistent and on-brand.
Why do I need a full logo suite?
Only one logo version means your logo will not versatile enough to be used across a variety of different contexts. A logo without accompanying brand colours and fonts will struggle to create brand recognition, or create a coherent brand look.
Do you offer brand identity design services?
Yes, explore the brand identity design page here.
How do payments work?
Usually I take 70% of the project price upfront, and 30% at the end of the project.
What if I don't like the designs?
The logo design process contains a lot of information gathering and strategy. This is so I can create designs that perform well for your brand. Through the creative direction process I'll produce two distinct mood boards for you to choose between to inspire the logo design. There are also 2 rounds of revisions included so you can voice your feedback and request amendments. All this means that you can be sure your final logo suite will be just right.
Do you offer website design services?
No, I don't offer website design through Metari Design. However I can put you in touch with my trusted web design partner who will use the logo suite and brand guidelines we create to produce an on-brand and optimised website for you.
How will we communicate throughout the project?
We will have online meetings throughout the project. The rest will be communicated via video and pdf presentations. We will use Notion to host the project, where you can keep track of the project timeline, presentation uploads, and provide feedback on the designs. I am always available to contact via email.
What file types will I receive?
Normally I provide logo files in .png, .svg, .pdf, and an .ai source file. You can always request different file types and I will be more than happy to provide these too.
What is the time investment?
Logo design will require about 2-3 hours of your time across an 4 week period.
We'll have a no-commitment chat about your organisation and the struggles you're having with your visuals. We'll discuss what a strategic logo suite design could help you achieve, and after I'll create a personalised proposal for you to review before you decide to work with me!
