The Resilience Project got in touch with me as their visual identity was no longer in alignment with their core brand values and message. Their new visual identity needed to be versatile enough to speak to 3 distinct target audiences, as well as being inclusive, disruptive, radical, and communicate a sense of safety and belonging. Another key goal was to enable them to work towards an audience that is of greater gender parity
"Working with Tara has been an absolute delight. She is professional, punctual and exceptionally talented. She fully understood our brief and was able to elevate it with her own artistic flair. Tara is an excellent communicator and fully understood our needs - I highly recommend working with her"
I initially worked with The Resilience Project over a 2 month period to craft their new visual identity. The process started with a Brand Discovery, where I got to know the brand in more depth and we set clear objectives for the project.
I then started with some research into their audience, competitors, and then context of the organisation. I used this to put together a strategy of how we'll meet the objectives of the project through design decisions. This informed the Creative Direction stage where I proposed two different routes (see right) for the visual identity of the brand, which aligned with this strategy and the objectives.
Once the core team and relevant stakeholders had come to a consensus on the preferred route, I started with the brand identity design. After a couple rounds of revisions, and reformulation of the logos, we finalised the brand identity, and I began designing their social media templates, pitch deck, and other assets. I have since worked with them on bespoke social media post designs, and diagram designs.
The result is a visual identity which is bold, disruptive, inclusive and aligns with the internal understanding of the organisation. They have gone on to use the new branding to help secure funding, and engage and connect with audiences during presentations at the IDG summit and beyond. They have also been able to support more youth across the world through their resilience programme.
