hmpsn studio is a design, development and strategy studio helping their clients to scale and build brand equity through online experiences
Excited, Impactful, Proficient
The aims for this project was to create a suite of Linkedin post templates and slide deck templates with an on brand, engaging visual design.
For the Linkedin templates, we wanted aim to make their content stand out on the feed, as well as creating a range of templates with varied post formats/layouts to keep their content fresh. We wanted to position hmpsn studio as a leader in their space, and increase their authority on Linkedin.
For the slide deck templates, we wanted to facilitate the sending of proposals, as well as aligning their slide decks with the new visual design of the Linkedin posts to improve brand recognition and consistency.
• I capitalised on the enhanced engagement carousel posts provide; and created really crisp and engaging cover slides to make people want to swipe along.
• To improve and advance on what others in the industry are doing, we created designs where elements seamlessly flow across carousel post borders, as well as ensuring sufficient margins so content wasn't blocked by the scroll arrows or footer/ headers of the LinkedIn overlay.
• For the slide deck templates, we created two different versions, one for project proposals, and the other for case studies.
• Here, I sought to improve the presentation of information, as well as adding more visual graphic elements to break up the text and improve engagement.
Tara provides top-notch service from start to finish. When we began my project, she came prepared with thoughtful questions and recommendations. One of the things I was most impressed with was her mood board presentation that she put together before moving forward with design. The mood boards allowed me to nail down what I was looking for so that she could get it right the first time and make the process completely seamless. The social designs that she delivered for us were exactly what I had in my mind… But better!
One of the things that I value most in working with Tara is her communication. She always lets me know when I can expect each round of revision and clearly communicates her process from the jump.
Tara’s designs greatly exceeded my expectations. After receiving the social designs that we had her create, I immediately knew that I had to have her build out a set of deck presentations using the same concepts. On top of that, the designs that she put together ended up getting incorporated into our new website. In short, Tara’s work is the secret weapon that I didn’t know that I needed in order to expand my studio.
