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How I Future-Proofed Corkademy's Visual Identity

Corkademy is a UK based supplier of nature-inspired children's nursery furnishings and toys. They make their products out of sustainable materials, mainly cork. They are a vibrant, inclusive, and playful brand that values creativity, education, and movement.

Corkademy main logo and photography
Brand Identity Design
Product Design
Social Media Templates

Joyful, Vibrant, Playful

Aims

Corkademy got in touch with us as they wanted a brand identity that was unique, stood apart from market competitors, and reflected the vibrancy and joyfulness of their brand. They wanted a brand design that will enable the consistency and coherence of their future product line as well as communicating Corkademy's strong values. They also wanted their visual identity to focus on the child and send a message of inclusiveness and creativity.

    Design Decisions

    Logo

    • The logo is full of movement, and is playful and interactive.

    • This is shown in the bold round type, which includes flowing, energetic letters that interlink with each other.

    • The rounded square shape present throughout the logo suite represents a child's building block. This moves location through each logo variation creating a fun and interactive feel.

    • The splodge of colour behind the 'cork' part of the primary logo is there to highlight the material which is the foundation of the product line. It also creates a playful, imperfect, and childlike feel.

    Colours

    • The colours are inclusive and vibrant, which reflect Corkademy's values and brand foundations.

    • The orange represents cork, happiness and creativity

    • The salmon symbolises individuality and expression

    • The blue communicates education, learning, and health

    Play Mats

    • The play mats feature simple, playful illustrations which are designed to look like a child could have drawn them. This helps to keep children at the centre of the Corkademy brand.

    • The colour scheme and design is also inclusive, which enables the product to be unisex.

    Outcomes

    The result is a holistic and future-proof visual identity that communicates Corkademy's mission and values, whilst leaving room for their future growth and evolvement as the business and product line expands.
    Corkademy Brand Identity Design BoardCorkademy Play Mat Design
    One of the play mats I designed for the Corkademy product line
    "Tara gave Corkademy a face and visual direction that I am very proud of."

    "Tara gave Corkademy a face and visual direction that I am very proud of. I am very happy with the outcome but also with the journey. It was an absolute pleasure working with Tara, she is patient, professional, disciplined in her work and in total control of the process. She understood the brand very well and gave it a strong visual direction. She was flexible and not afraid to implement changes. Great communication and a great positive attitude."

    Aleksandra Kaminska

    Founder and CEO of Corkademy
    Corkademy Stacked LogoCorkademy Sub-Mark Logo Sticker MockupBrand Guideline Manual: Corkademy Values and Tone of VoiceCorkademy Play Mat Design
    Corkademy Instagram Mockup Page DesignCorkademy Photography with Social Media Icon Logo
    Better Business Act LogoMetari Design Logo