Corkademy is a UK based supplier of nature-inspired children's nursery furnishings and toys. They make their products out of sustainable materials, mainly cork. They are a vibrant, inclusive, and playful brand that values creativity, education, and movement.
Joyful, Vibrant, Playful
Corkademy got in touch with us as they wanted a brand identity that was unique, stood apart from market competitors, and reflected the vibrancy and joyfulness of their brand. They wanted a brand design that will enable the consistency and coherence of their future product line as well as communicating Corkademy's strong values. They also wanted their visual identity to focus on the child and send a message of inclusiveness and creativity.
Logo
• The logo is full of movement, and is playful and interactive.
• This is shown in the bold round type, which includes flowing, energetic letters that interlink with each other.
• The rounded square shape present throughout the logo suite represents a child's building block. This moves location through each logo variation creating a fun and interactive feel.
• The splodge of colour behind the 'cork' part of the primary logo is there to highlight the material which is the foundation of the product line. It also creates a playful, imperfect, and childlike feel.
Colours
• The colours are inclusive and vibrant, which reflect Corkademy's values and brand foundations.
• The orange represents cork, happiness and creativity
• The salmon symbolises individuality and expression
• The blue communicates education, learning, and health
Play Mats
• The play mats feature simple, playful illustrations which are designed to look like a child could have drawn them. This helps to keep children at the centre of the Corkademy brand.
• The colour scheme and design is also inclusive, which enables the product to be unisex.
"Tara gave Corkademy a face and visual direction that I am very proud of. I am very happy with the outcome but also with the journey. It was an absolute pleasure working with Tara, she is patient, professional, disciplined in her work and in total control of the process. She understood the brand very well and gave it a strong visual direction. She was flexible and not afraid to implement changes. Great communication and a great positive attitude."
