Vodafone Foundation and Save the Children partnered to commission research into children's digital wellbeing across Europe. They needed several assets designed to carry the research findings to a live international audience of policymakers, technologists, and advocates at the Connected Childhood event in London.
The work included a large-format event banner, wall design, social media templates, a carousel post, a logo lockup, and a two-page summary infographic.
The starting point was a consultation of both organisations' brand guidelines, given that two established visual systems needed to coexist across the assets. Strategic decisions were made with key stakeholders about which fonts, colours, and visual elements to apply; ensuring the suite felt cohesive and balanced across brands.
The research report contained existing illustrations that were adapted and integrated into the event assets; maintaining visual consistency with the report, while making them work across new formats.
Multiple design options were developed across the full asset suite for stakeholders at both Vodafone Foundation and Save the Children to review and feedback on.
All print assets were prepared to the specifications required by the event production, and social media carousels were provided in 10 different European languages for each country's individual channels.
The event was a success; the findings were shared widely across Europe, and the research continues to inform policy conversations today. The two-page infographic gave attendees something tangible to leave with; evidence that could be shared, referenced, and acted on.
A continuation of the relationship with Vodafone Foundation followed, with further commissions building on this initial partnership alongside The Purpose Hub, who led the wider brand communication work.
