As part of a wider project at Pie Heart Studio, we led the visual identity design process for The Better Edit, creating fresh visuals that also held ressonance to the former brand. This project also included a suite of social media, and document templates.
The aim with this visual rebrand was to take The Better Edit brand from 'high-end amateur' to a cohesive, credible brand that communicates their unique values. The visual identity needed to communicate a clear message to two different target audiences; both clients and colleagues. They were also keen to keep some ressemblence to the former visual identity by keeping their teal and purple colours and a bird in their branding.
What we came up with was a fresh, geometric, personality-filled visual identity that we implemented across several different brand touchpoints.
The new visual identity acts as a natural evolution of the previous brand, helping them to retain brand recognition. It also positions The Better Edit as a credible authority in the non-fiction editing space - helping them to expand the editor-facing side of the business and grow passive income.
Their new visual identity enables visual consistency across all outputs - the website designers at Pie Heart Studio made a stunning, strategic, and on-brand website for The Better Edit using it!