Keartland & Co is an impact strategy and advisory consultancy working with business leaders who are serious about scaling their positive impact.
We began working together on the design of their first impact report, and we are now four reports, a brand refresh, and a full suite of templates in.
The process began with a discovery workshop to understand Keartland & Co's brand context, the audiences for the report, and their specific goals for each publication.
I used these insights to develop a visual style for the report that felt aligned with Keartland & Co's existing visual identity; whilst also bringing in more vibrance and boldness. After a process of iteration and refinement, a style emerged that fit, which then became the foundation for every report that followed.
Each subsequent report had that foundation, but with unique layouts and visual elements developed to distinguish it. This kept the suite cohesive while ensuring nothing felt templated.
The collaborative dynamic with founder Hannah throughout this work has been a strength of the relationship. She challenges what doesn't feel right, and pushes the work further. The goal is not to get it right first time, but to arrive at something excellent together.
By 2025, the visual identity that had been quietly evolving through the reports was ready to be formalised. Through a brand refresh, I updated their font system, extended their visual elements, and produced a comprehensive set of brand guidelines — formalising what had been built over the years of design work together.
Social media templates and a PowerPoint template followed, giving Keartland & Co the tools to maintain a polished, consistent presence across every touchpoint, including when working with external partners.
“...and turns my 'not quite sure what I want' comments into something that is just brilliant and beyond something I could have imagined myself. From when I first started working with Tara, I appreciated her professionalism; she is clear on the process we’d follow and how we’d work together – I know I am in safe hands! Her turnaround times are quick and I’m thrilled with the final impact reports and have been proud to share them."
Keartland & Co now has four professionally designed reports it is proud to put in front of clients and partners — each one positioning the consultancy as a credible, considered voice in the impact space. Alongside those, a consistent visual presence across social media, events, and presentations means the brand holds its own wherever it appears.
