This case study covers the design of a comparative research report for Hi Digital (one of Vodafone Foundation's programme brands), as well as an update and expansion of the Foundation's brand guidelines, visual assets, and new branded templates.
Hi Digital is Vodafone Foundation's programme brand that supports older adults to build digital confidence, stay safe online, and maintain social connection. They commissioned Ipsos to conduct a large-scale quantitative study of 6,000 older adults across six European markets, and needed the findings presented in an on-brand, designed report.
The report was text and data dense, so I took a heavy photographic approach to retain reader engagement and break up the content. The written content was optimised for accessibility through a double column layout, careful paragraph spacing and key statistic call outs.
The main challenge with this report was to present the dense comparative sentiment data in a way that was clear, understandable, and visually engaging. I decided on diverging stacked bar charts, and heatmaps; enabling readers to immediately see each country's overall sentiment and the full distribution of responses across nations at a glance
Alongside the report, separate work was being conducted to improve Vodafone Foundation's brand communications. On my part, this involved designing the updates to the brand narrative sections of their brand guidelines; ensuring information is presented in a logical and easily understandable way. I also created specific design rules to govern the usage of their brand assets, and created a variety of logo lock ups with Vodafone Foundation's logo and partner and programme brands.
This work also included creating a companion to their brand guidelines, a 'Design Assets Usage Guide' which explains and demonstrates how to deploy all their different brand elements correctly across different contexts.
A Vodafone Foundation PowerPoint template and a suite of Canva templates for social media was also created — giving teams across the Foundation the tools to produce consistent, on-brand communications without needing to make design decisions from scratch each time.
The Hi Digital report is now being used to inform the future direction of the programme across six European markets — shaping how the Foundation designs learning experiences, targets support, and makes the case to institutional partners for continued investment in digital inclusion.
The brand system work gives Vodafone Foundation a cleaner, more consistent visual presence across every team and programme brand.
A continuation of the relationship with Vodafone Foundation followed, with further commissions building on this partnership alongisde The Purpose Hub, who led the wider brand communications work.
