This case study covers the design of a comparative research report for Hi Digital (one of Vodafone Foundation's programme brands), as well as an advancement of the Foundation's brand guidelines, visual assets, and new branded templates.
Hi Digital is Vodafone Foundation's programme brand that supports older adults to build digital confidence, stay safe online, and maintain social connection. The Foundation commissioned Ipsos to conduct a large-scale quantitative study of 6,000 older adults across six European markets.
The report was designed in alignment with Hi Digital's brand guidelines, and needed to be A4 portrait. We went with heavy photographic approach to retain reader engagement alongisde the denser content and data. The written content was layed out for accessiility through a double column layout, careful paragraph spacing and key statistic call outs.
The main challenge with this report was to present the dense comparative sentiment data in a way that was clear, understandable, and visually engaging. We decided on diverging stacked bar charts, and heatmaps. This enabled readers to immediately see each country's overall lean and and the full distribution of sentiments across nations; distilling key findings for at-a-glance comprehension.
Alongside the report, separate work was being conducted to improve Vodafone Foundation's brand communications. On my part, this involved designing the updates to the brand narrative sections of their brand guidelines; ensuring information is presented in a logicial and easiliy understandable way. I also created specific design rules to govern the usage of their brand assets, and created a variety of logo lock ups with Vodafone Foundation's logo and partner and programme brands.
This work also included creating a companion to their brand guidelines, a 'Design Assets Usage Guide' which explained and demonstrated how to deploy all their different brand elements correctly across different contexts; clear, unambiguous guidance that anyone using the brand could follow consistently.
A Vodafone Foundation PowerPoint template and a suite of Canva templates for social media was also created — giving teams across the Foundation the tools to produce consistent, on-brand communications without needing to make design decisions from scratch each time.
The Hi Digital report is now being used to inform the future direction of the programme across six European markets — shaping how the Foundation designs learning experiences, targets support, and makes the case to institutional partners for continued investment in digital inclusion.
The brand system work gives Vodafone Foundation a cleaner, more consistent visual presence across everything it produces, no matter which programme brand.
