Visual Identity Design

We design visual identities for impact-focused brands. Our approach is values-based, meaning your unique brand values are held front and centre of the design process - resulting in aligned and performative visuals.

Let's create an engaging and coherent visual identity; that aligns with your values and work

  • Communicate with more clarity
  • Connect with your target audiences
  • Foster a greater sense of community with your audience
  • Become more coherent across platforms
  • Align your visual appearance with the quality of your work, impact, and professionalism

Climate brand visual identity

Have a look at what we have achieved with our change-making clients

Content for Good & Co

We partnered with Content For Good & Co on a vibrant new visual identity that marked their transition from agency to consultancy. This project included bespoke website illustrations and branded templates. We have since gone on to design several infographics and supplementary online and print assets for them.

‍“Tara's dedication to the rebranding process—taking the time to survey my community, discuss messaging, and finalize the final product— was greatly appreciated and stood out for its professionalism, organization, and creativity. Her values for people and the planet reflected throughout her work and was something else that I greatly appreciated.”

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Bookmark design
The Better Edit

As part of a wider project at Pie Heart Studio, we led the visual identity design process, creating fresh visuals that held ressonance to the former brand. This project also included a suite of social media, and document templates.

“I’m so proud to be sharing my new visual identity, it feels completely fresh and yet like a natural evolution. Tara listened carefully to what I wanted and I’m honoured she lent me a bit of her genius"

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What a visual identity design with us looks like

Across an 6-8 week period we'll craft a new visual identity and comprehensive suite of visual assets for your organisation.

Suggested design deliverables:

  • Logo Suite
  • Colour Palette
  • Font System
  • Custom Icon Designs
  • Extra Visual Elements (web graphics, illustrations, shapes etc.)
  • Suite of Social Media and Presentation Templates
  • Brand Guidelines
1
Brand Discovery
We'll discuss your brand strategy, the struggles you're having with your visuals, your objectives for the visual identity design, and any initial design ideas or requirements.
2
Strategy & Research
This phase includes research into your target audience, stakeholders, and industry. We'll use this to devise a design strategy, and put together a suggested visual route.
3
Creative Exploration
We'll put together two initial concepts for your visual identity that will explore colours, fonts, graphic elements, and the overall feeling for your brand.
4
Fleshing out the Design
Once hearing your feedback, we will continue the design process, designing the full suite of logos, icons, and graphic elements.
5
Template Desing
Once the visual identity design has been finalised, we'll start applying the new design to your brand collateral, creating templates, and putting together your brand guidelines document.
6
Flight
We’ll hand over your final brand assets, brand guidelines, and templates, and watch your brand take flight!

We’re not a visual identity design agency

We’re not a visual identity design agency, we’re a small online design studio. That means…

  • You’ll have direct communication with our founder, Tara, throughout the project, who is ready to listen to any question, concern, or piece of feedback
  • We care deeply about our clients satisfaction and go to great lengths to ensure the project is a success
  • We work quickly, efficiently and precisely; being flexible enough to meet tight deadlines where necessary
  • We have a team of trusted freelancers ready to jump in to support the project if needed
  • As an online studio, we have low overheads so can offer you fair and competitive pricing

FAQs
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How do we know we’ll like the style of our visual identity?
What can we expect it to cost?
How long will it take?
How much involvement do I need to have in the design process?
Can you design for accessibility?

Have a report you need design support on? We'd love to hear from you!

Get in touch

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