Brand Design Comprehensive

7-8 weeks for completion

£1750 GBP

The Branding Comprehensive package will elevate your brand above your competitors and give you a truly unique and impactful visual identity. This package also comes with social media templates and other brand collateral.

Initial Brand Consultation

At the start of the project, we'll have a strategy call to get clear on your brand foundations, target audience, and brand positioning. We'll discuss the desired outcomes of your rebrand and explore any of your existing ideas and preferences for the design.

Design Strategy, Competitor Research & Creative Direction

Before I start designing, I'll conduct a competitor analysis, research into your target audience, and explore how we can meet the key objectives of the rebrand. I'll put together a creative direction presentation with two appropriate mood board options we could follow for the visual identity design.

Logo Suite Design

Your logo suite will comprise 3-5 variations of your logo. These variations will ensure your logo is adaptable for different contexts and retains legibility no matter where it is displayed.

Curated Colour Palette

Your colour palette will usually be made up of:  a hero colour, secondary and tertiary colours, an accent colour, background and text colours, and variations of your primary/secondary colours.

Typography: Font Pairings

Your brand fonts will be intentionally chosen and will aid brand recognition and maintain consistency. They will include a heading font, subheading & body copy fonts, and sometimes an accent font or other supporting fonts.

Up to 5 Custom Icon Designs

I'll design up to 5 custom icons for you to use across your website, social media, or print material. These will elevate your brand and set you apart from the rest in your field.

Brand Pattern or Custom Web Graphics

A brand pattern will add excitement and depth to your brand identity; it can be used for packaging, or within the design of social media posts, business cards or stickers etc. Alternatively, custom web graphics will allow you to take the design of your website to the next level, and provide a truly unique visitor experience.

Custom Brand Marks

Brand marks are extra small illustrations or graphic elements that add depth to your brand identity. These come in useful within the design of social media posts, presentations, or print material.

Full Suite of Social Media Templates

You'll get a bespoke set of social media templates designed using your new brand identity. These will include single posts, story posts/ reel covers, and carousel posts. They'll be easily editable by you in Canva.

2 Extra Brand Collateral Designs

You can customise your branding package to your needs with 2 pieces of extra brand collateral; such as a LinkedIn banner, business card, or promotional flyers.

Brand Guidelines

Your brand guidelines will outline your brand's visual identity. They'll display how your brand assets (including social media templates) should be used, as well as giving other rules and recommendations for how your brand should be presented across different mediums.

Brand Design Basics

4-5 weeks for completion

£1150 GBP

The Branding Basics package will give you everything you need to create a consistent visual identity wherever your brand is presented.

Initial Brand Consultation

At the start of the project, we'll have a strategy call to get clear on your brand foundations, target audience, and brand positioning. We'll discuss the desired outcomes of your rebrand and explore any of your existing ideas and preferences for the design.

Design Strategy, Competitor Research & Creative Direction

Before I start designing, I'll conduct a competitor analysis, and explore how we can meet the key objectives of the rebrand. I'll put together a creative direction presentation with two appropriate mood board options we could follow for the visual identity design.

Logo Suite Design

Your logo suite will comprise 3 variations of your logo (usually a stacked or circle logo, horizontal logo, and sub-mark logo). These variations will ensure your logo is adaptable for different contexts and retains legibility no matter where it is displayed.

Curated Colour Palette

Your colour palette will usually be made up of:  a hero colour, secondary and tertiary colours, an accent colour, background and text colours, and variations of your primary/secondary colours.

Typography: Font Pairings

Your brand fonts will be intentionally chosen and will aid brand recognition and maintain consistency. They will include a heading font, subheading & body copy fonts, and sometimes an accent font or other supporting fonts.

Brand Guidelines

Your brand guidelines will outline your brand's visual identity. They'll display how your brand assets should be used, as well as giving other rules and recommendations for how your brand should be presented.