Fun, Goofy, Positive
Bloomsta are a start-up creating an app for finding sustainable events and connecting people. They aim to inject positivity into the sustainability movement, given that they believe people are being overwhelmed with climate noise and feeling like they can’t create enough impact. They are aiming to target university students and bring a fun and goofy nature to sustainability (which is so often presented in a pessimistic and serious light).
Bloomsta's brand narrative centers around their whale mascot, given that whale faeces feeds phytoplankton that capture CO2 from the atmosphere, thereby slowing down climate change.
The resulting brand design is energetic, lively and communicates fun and positivity. The word mark's connected, flowing letters represent the connection and togetherness that Bloomsta want to generate through the app. A bright, colourful, playful, and fun colour palette has been curated to appeal to university students, as well as tie in with the sustainable, aquatic brand narrative, while staying away from colours which traditionally dominate the sustainability movement (e.g. bright green). Bloomsta's brand fonts were chosen to be legible and accessible, yet friendly and full of personality to tie in with the brand identity.